The fruit is setting and the olive crop looks promising.

It is hard to compete with Super High Density olive oil producers. Smaller producers need to distinguish their olive oil.

Super High Density farming key to the success of domestic olive oil production.

Last week I was out on a small consulting project that has been particularly rewarding. My client wanted to be involved in agriculture on a hobby level.

It's that time of year. Every year at about this time we start to get inquiries about olive milling. It is too early to be worrying about harvest and milling but it is hard getting this message to resonate with people very excited about their first or second crop.

It is an interesting time in the orchard right now as we monitor the trees for what we can expect for a crop. The rumor is that the crop may be quite light statewide which is not good news given the rapidly growing popularity of Californian olive oil and the price hikes and shortages we've been seeing the last few years.

We were asked why is it so hard to find oil from French varietals grown in the U.S.? My first reaction was that olive farming here was dominated by the canning industry for decades.