July 06, 2003
On June 8th the Olive Oil Source sponsored a complimentary seminar for olive growers stressing what happens after the olives come off the trees. The seminar in Sacramento was flush with an audience of mostly current growers, some of whom have experimented with the home press while waiting for their trees to reach production age.
Pieralisi factory representative Claudio Vignoli gave an extensive presentation on the differences between two and three phase decanter centrifuges. He also presented the newest equipment designed to optimize flavor and preserve antioxidants. Pieralisi has a new two stage hammer mill which preserves the advantages of this type of mill while decreasing bitterness and increasing yield. The Genius line of automated mills with central controls and covered malaxation tanks was also introduced.
Nick Sciabica of Nick Sciabica and Sons Olive Oil gave a computer slide presentation on maximizing flavor and efficiency from a decanter olive oil press.
After lunch in the rotunda, Jeffry Guffey from Production Finance, LLC explained farm equipment leasing options. Nancy Ash gave a stimulating talk on olive oil marketing. She covered pricing through the distribution network, label and bottle considerations, and examined working with brokers and supermarket chains. Extremely positive feedback on the event makes a repeat next year very likely.
Nancy Ash explains packaging