
in this issue:
- Can the FDA Have an Impact on Olive Oil Fraud?
- The Culinary Institute of America and UC Davis Team Up for Olive Oil Excellence
- Gift-Giving Treasures
- Caroline J. Beck: Curiosity Gets the Better of Her Everyday
- EXTRA VIRGINITY: The Sublime and Scandalous World of Olive Oil by Tom Mueller
- Import Makes Friends with Domestic
- If It Is Printed on the Label, It Must Be True. It’s FICTION.
- Velvety Olive Oil and Garlic Mashed Potatoes
- December Pressing Matters
a word to our readers:
Where did the year go? Despite reports from around the state of a very limited harvest, we still witnessed a lot of forward momentum in the industry in 2011. Every year at this time, new customers come calling, interested in learning more about this wonderful, healthy product. It makes us appreciate the effort that all of us are making to spread the word about authentic olive oils: how to tell the difference between high-quality and imposters, why olive oil is so important to a healthy lifestyle, and new creative ways to increase usage.
We wish you the happiest of holidays and best of health in the New Year.
Antoinette Addison, Publisher
Can the FDA Have an Impact on Olive Oil Fraud?– by Caroline J. Beck, Editor
The Culinary Institute of America and UC Davis Team Up for Olive Oil Excellence– by Caroline J. Beck, Editor JANUARY CONFERENCE FOCUSES ON FLAVOR AND QUALITY Two challenges loom large in the olive oil wholesale business: avoiding the purchase of fraudulent or inferior quality oils masquerading as extra virgin olive oil; and finding ways to profit from the use of true high-quality olive oils. Read more >> Gift-Giving Treasures
Last month, we offered suggestions for how to plan your gift giving and get ahead of the curve, but for those of you who didn’t have time to heed our early bird tips, there is still a silver lining. Read more >> Caroline J. Beck: Curiosity Gets the Better of Her Everyday– as told to Antoinette Addison
EXTRA VIRGINITY: The Sublime and Scandalous World of Olive Oil by Tom Mueller– by Caroline J. Beck
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Import Makes Friends with Domestic– by Mary Dautricourt
Invited to a neighbor’s tasting party in northern California recently, I entered the house through the kitchen to see if I could help in any way. The chef was splashing water onto Read more >> If It Is Printed on the Label, It Must Be True. It’s FICTION.– by Antoinette Addison We are a nation of label readers. We believe that food producers are legally required to disclose certain things. Ingredient listings tell us what’s in it. Nutritional information tells us why it’s good for us. The label should help us make intelligent choices about what we buy. So why does olive oil get a pass in this world of increasing Read more >> Velvety Olive Oil and Garlic Mashed Potatoes– by Caroline J. Beck
The holidays are all about celebrating with family, friends and traditions, especially around the table. In areas where olives are harvested, the holidays are also a time to dress up a Read more >> December Pressing Matters
Things may have quieted down now that the harvest is over, but now is the time to pay the greatest attention to your oil and orchard:
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