Pressing Times, The Olive Oil Source Newsletter

Can Digital Apps Solve the Industry’s #1 Challenge?

– by Caroline J. Beck, Editor

Contrary to recent media attention, fraud is not the olive oil industry’s biggest problem. According to almost every professional we ask, the number one challenge is consumer education. But what is the industry doing to solve it? Not nearly as much as they are doing to go after mislabeled goods. Read more >>

Nancy Ash: Exporting California Olive Oil Around The World

– as told to Caroline J. Beck

When someone says it’s preposterous to consider exporting California olive oil, they have not yet met Nancy Ash. She may not literally export the silky stuff, but she exports an equally valuable EVOO commodity: home-grown expertise. Her knowledge and skills as an olive oil Read more >>

Lemon Basil Pesto

– by Caroline J. Beck

During the winter months, when I can’t get lemon basil leaves, I always use The Olive Oil Source Basil Natural Flavor Infused Olive Oil and lemon juice to add an extra boost of the unmistakable flavor of lemon basil to my dressings, but when it’s the start of summer and my plants are in full growth mode, nothing can improve upon the fresh, tart essence of the real thing. Read more >>

Seeing is Believing: Create Your Own Olive Oil or Vinegar Shiners

– by Caroline J. Beck

Want to sell your own brand of olive oil? Or expand your brand with new flavored olive oils and vinegars? In less than 5 minutes, you can join the world of artisan producers and create your own branded products with our simple 5-step online process. Read more >>

Too Many Tactics, Too Little Money. The 8-Hour Solution.

– by Caroline J. Beck

Every business faces the challenge of stretching a budget to fit their plans. Political shenanigans in Washington demonstrate just how tough it can be when you factor in differing priorities. But, there is one simple action step you can take to steer clear of the problem. Big businesses call it a “strategic offsite”. You can call it taking one business day dedicated to thinking about the future of your business. It begins with how you establish a budget.Read more >>

Treat Mom to Beautiful Olive Oil Essentials

BEAUTY IS IN THE EYE OF THE BEHOLDER

For olive oil fans, there are few things prettier than an olive tree in full blossom, but we’ve finally found one that does justice to the final product. Read more >>

Get a Sexy Summer Tan with Olive Oil

– by Carol Firenze, The Passionate Olive

The last chapter in my book, The Passionate Olive – 101 Things to do with Olive Oil, is titled, “Let’s Hear from You”. After sharing over one hundred ways for my readers to use olive oil in their daily lives, I asked if they had any tips or Read more >>

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in this issue:

a word to our readers:

Can Digital Apps Solve the Industry’s #1 Challenge?

Nancy Ash: Exporting California Olive Oil Around The World

Lemon Basil Pesto

Seeing is Believing: Create Your Own Olive Oil or Vinegar Shiners

Too Many Tactics, Too Little Money. The 8-Hour Solution.

Treat Mom to Beautiful Olive Oil Essentials

Get a Sexy Summer Tan with Olive Oil

May Pressing Matters